Dry By London

26 February 2016













Yesterday I had the opportunity to have my hair blow-dried and styled at Dry By London. I discovered Dry By on Instagram and loved the concept of just popping by for a quick blow dry or manicure for the modern day busy woman.

It's inspired by the cool blow dry bars and nail art studios in New York and created by sister duo Krisztina and Anita. I always believe that great hair, perfect nails and of course a good outfit can make a woman feel so confident and empowered.

The interior, designed by Studio KO, is just perfect. I couldn't stop taking photos of everything. They created that New York loft feel and vision so well, from the rustic walls and wooden floors to the brushed gold details and statement marble top table. The layout is unlike any other hair salon which was what made it so interesting to me. Situated on the back streets of Oxford Street making it the perfect quick break in between a shopping trip.

I arrived for my appointment and was greeted by friendly staff and was offered a drink whilst I waited. I was then taken to my seat and was given a menu of 5 different hair style choices. I had looked at these previously online so already knew which one I was going for. The looks were named after cities with images to help you make your decision. See the Lookbook here.

I chose 'The London' as I wanted a casual, effortless beach wave look. The stylist then took me over to the sink to wash my hair and used all natural Australian hair products along with a short but sweet head massage. I was then taken back to my seat with a selection of good magazines and a glass of water. The stylist used salt spray to add texture to my hair to achieve the matte look. I was left with beautiful voluminous waves that lasted the whole day which amazed me as my hair usually drops so fast!

Prices start from £32 for a blow-dry and £21 for an express manicure which I think is fair considering the location and the overall experience. I'll definitely be going back for a manicure!

Service 9/10 
Treatment 8/10 
Interior 10/10 

74 Mortimer Street 

London W1W 7RZ


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